Wishing You A Healthy and Happy Holiday Season!

This holiday season will look quite different for most us, but it is my hope that our community can come together to support one another by being patient and kind. With California’s new Regional Stay Home Order that went into effect for our region on December 11, there is now even more to understand and take into consideration as we move into winter. I realize that this order comes during the holidays and will create additional burdens for our residents and our businesses. Now more than ever, I encourage all of you to educate yourselves and follow guidelines to help stop the surge and prevent overwhelming our hospitals and ICUs.

Please Stay Home
The Governor’s Stay Home Order asks Californians in regions with less than 15% ICU capacity to avoid non-essential travel. We should all be staying home – all of us – and stop mixing between households as much as possible. For the health and safety of you, your family, your friends and your community, please consider modifying your usual trips and activities. It is important for our community to be familiar with the details of the orders as well as realize the County’s commitment to educate its citizens on steps they can take to protect themselves. Learn More

We do have positive news as we head into the New Year as the Covid vaccine has arrived and the first healthcare workers in Placer County are getting vaccinated this week. We will continue the rollout throughout our community, with plans to offer vaccines to the general public starting this spring and early summer.

Until then, please continue to wash your hands, wear a face covering, stay at least six feet apart when in public, and do not gather with those outside your household. Throughout Placer County and the country, we are seeing an increase in cases so please do everything you can to protect yourself and help so our healthcare system is not overrun.

Donate
Traditionally, at this time of year, many local non-profits provide services to those less fortunate. Now in the midst of this pandemic, these nonprofits are serving record-breaking numbers. Please provide your thanks to the many volunteers and donate as generously as you can to our incredible nonprofits who are providing so much to those in our community with the greatest needs.

Below are just a few of the organizations that have seen an increase in need and could use your support this holiday season:

• Auburn Interfaith Food Closet
• Boys & Girls Club of North Lake Tahoe
• Boys & Girls Club of Placer County
• Seniors First
• Sierra Community House
• Sierra Senior Services
• Stand Up Placer

Shop Placer
As you are finalizing your holiday shopping, I again urge you to keep your dollars in our community by showing your love for local and SHOP PLACER.

Local businesses are at the heart of our communities. Let’s #ShopPlacer and show them our support. Below is a link to a list of some of your local area business associations and chambers, many of which have online gift cards and sales. Let’s show love for local and support our friends and neighbors.

• Auburn Chamber of Commerce
• Old Town Auburn Business Association
• Downtown Auburn Business Association
• Colfax Chamber of Commerce
• Foresthill Divide Chamber of Commerce
• North Lake Tahoe Resort Association

Many of our local businesses have struggled this year with closures or restrictions. So now more than ever, I encourage you to use this holiday season as an opportunity to support your friends and neighbors. Visit ShopPlacer.com for additional information on local shops in your community.

Finally, let’s remember we are all in this together. This pandemic has infected a small percentage of our population with a very dangerous virus, but maybe even more impactful, it seems to have infected many more with fear, anger, frustration and intolerance. Whether you want others to behave differently, or you are struggling without a job at the holidays, please know that many of us care and are trying to help. If you need assistance call Placer County’s 211 to connect to a wide variety of resources. The holidays are truly a time to seek compassion, understanding, and take care of those who need our help. Be kind, stay safe, share what you can. Let’s make Placer County a model of civility and compassion.

Please don’t hesitate to contact my office if you have questions or need any assistance with County issues or concerns.

– Cindy Gustafson, District 5 Supervisor

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DECEMBER 15 BOARD OF SUPERVISOR ITEMS

COMMENDATION FOR COURTLAND D. BRADBURY:

The board honored Courtland D. Bradbury, President of the Veteran’s Advisory Council, American Legion Post 84 for his outstanding service to Placer County.  Thank you Courtland D. Bradbury for your dedication and service to our nation and community.  We are better for it.

 

 

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PLACER COUNTY HOUSING ELEMENT UPDATE:

The Board conducted a public workshop and received a presentation on the Oct. 30, 2020 Draft of the 2021-2029 Housing Element. The Housing Element serves as a policy document to assess housing characteristics, community housing needs and establishes programs to meet those needs.  The State housing element law requires cities and counties to update the housing element periodically.  This current draft includes 44 implementation programs: 12 programs continuing without modification, 8 modified programs and 24 new programs.  Click here to learn more about the 2021-2029 Housing Element Update including videos of public meetings as well as public comments and responses.

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TOURISM BUSINESS IMPROVEMENT DISTRICT (TBID)

The North Lake Tahoe Tourism Business Improvement District (NLTTBID) is moving forward after the Board of Supervisors approved a Resolution of Intention on Tuesday. Developed by the North Lake Tahoe Resort Association (NLTRA), the TBID is a benefit assessment district proposed to provide specific benefits to local businesses. Business owners decided to pursue formation of the NLTTBID in order to create this revenue source that would be controlled locally. It is expected this will generate an additional $6.6 million for the region. The Supervisors also agreed to dedicate the funding that currently is supporting the NLTRA- just over $4 million- to housing and transportation needs of the North Lake Tahoe community. The Board of Supervisors will hold two additional public hearings as required by law before the NLTTBID is officially formed this spring. Learn more

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Rental assistance available for low-income households impacted by pandemic

 

 

Contact information:

 175 Fulweiler Ave., Auburn, CA 95603 

Supervisor Cindy Gustafson: cindygustafson@placer.ca.gov

District Director Lindsay Romack: lromack@placer.ca.gov

District Aide Kelly McCaughna: kmccaughna@placer.ca.gov

Temporary Assistant District Aide Judy Friedman: jfriedman@placer.ca.gov